Talk to your clients to manage expectations and to establish the requirements well ahead of time.
Commercial photography is basically anything and everything that has to do with a photography assignment that has a service fee in exchange for it. It is very important for you to make sure that you know exactly what you are getting into before you agree to anything. Offer to sit down and have a meeting with your clients. Talk to them about what they expect to get out of the arrangement. You will need to know exactly what you will be delivering one way or the other so that you will know how you will be able to more or less hold up your end of the bargain. It is important for you to manage their expectations so that you can more or less gauge their satisfaction at some point. If you are new to commercial photography, ensuring your clients’ satisfaction is crucial because they can pave the way to getting you more referrals and more possible clients in the future. Word of mouth is one of the best ways to start if you want to grow your commercial photography career one way or the other.
Know what the intended use is for your images.
You need to find out what the images will be used for. You need to find out what kind of audience your images will be targeted to and what kind of medium will be used for them. After you get most of the basic details about the use for your images, you will then need to make sure that you are able to educate yourself and find out as much as you can about intricate laws in usage rights and license rights and everything else that basically come in between. The reason why this is so important is because of the fact that the variables can vary greatly if your images are just to be used for a local media audience or for a national audience such as photos being posted in billboards, magazines, and so on and so forth.
Learn how to quote accordingly.
You should find out about the best way for you to be able to come up with a price quote for your commercial photography services at some point. It really is one of the most difficult things to balance. There are so many different things to weigh and to think about all at once. You will need to consider the amount of hours that you will be putting in for the commercial photography shoot. They vary greatly depending on the kind of niche that you are getting into. Wedding photography requires the most number of hours whereas something like baby photography does not take more than two hours or so to shoot. You need to come to a certain midrange point wherein you are able to get to a quote that is low enough for your clients to take it hook, line and sinker but not to the point wherein you will not be able to make a profit out of it. You also cannot quote it too high wherein you will end up turning clients off.