The blog is for your future clients.
Every wedding photographer out there who has any hopes of launching a business and competing in this fairly competitive niche needs to understand the fact that blogging should be a part of the routine in terms of how business processes go. As a matter of fact, the blog of a wedding photographer is one of the most important aspects of his marketing plan, should he have a need to come up with any. It provides future clients with some insight into how you work and what your preferred photography styles and techniques are. It will also give them the confirmation that they need that basically says that you are capable enough to cover a wedding from start to end and you are able to do it seamlessly and without so much as a hitch.
Title the blog aptly
There are certain formulas that you would need to adhere with if you ever want to do the blogging right as a kent wedding photographer. One of the easiest things that you can work out when it comes to blogging would have to be how you title the blog. It is pretty simple and it is pretty simple to follow through with. The formula basically goes this way: you start with the names of the bride and groom, preferably just their first names so as not to make the title overly crowded. Then you add in the word “wedding”. You should then proceed to writing in the name of the venue and then put in the actual location of the wedding venue.
Take your patience with the writing.
One thing that you will have to really learn is how you should write concisely. It is perfectly understandable if this is not something that you may feel comfortable with at first, there is no viable reason for you to panic. After all, a lot of people are not comfortable with writing in the first place. Start off slow and take your time. It is important for you to make sure that you pace yourself and do not pressure yourself into anything too much. Build your writing up phrase by phrase and sentence by sentence. You will be able to go through this quite slowly but you will see that you will eventually build your momentum. You will get better and better at it over time. You just need to be patient with it.
Work on the image layout.
The image layout is one of the most important parts of the blog. Make sure that you lay your image out in such a way wherein your audience is interested enough to read on. The last thing that you would want to do is bore out your readers before they actually get to the gist of the blog. Take a cue from the professional wedding photography magazines out there. Be advised that all pictures deserve to be posted in full size.
Tag your images.
You will need to make sure that you put in some sort of description to your images. This way, you will be quite rest assured that Google will be able to index your images for search engine optimization reasons.