Understand the fact that the blog is for your future or prospective clients.
Wedding photography is a trade or industry that comes with a variety of different skill requirements that can at times prove to be more challenging than others. A certain expertise in photography is a main requirement but that is not what we are trying to talk about in this article. Another side of wedding photography that obviously requires your attention at some point or so would have to be the need for a wedding photographer York to be well versed in the art of blogging as well. Blogging may initially sound as something superficial and something that is fairly optional but that is really not the case. When it all comes down to it, it is one of the biggest requirements for wedding photographers, other than their skill or knack for photography.
If you are new to the industry, you may not know this yet but your blog is actually one of the main and most important platforms for marketing and advertisement that you can ever get your hands on. It does not cost you a whole lot of money and your success rate depends not on the amount of money that you pour in but on the amount of time and effort instead. Although you will normally post about wedding events that you have recently covered, the main target of your blog posts is your prospective future clients and not your current ones.
Stick to a simple formula when it comes to the composition of your blog title.
The title is the very first part of the blog. There is no need for any fancy wordings or anything flowery when you are trying to compose your title. The simpler, the better. The best formula to go with would be for you to start off with the name of the bride, the name of the groom, the name of the wedding venue, and then the actual location of the wedding. Do not deviate from this particular simple formula because this is the most efficient one out there. You can always get creative with your content as well as with your layout but the title of the blog should always follow pretty much the same format. This is for the purpose of search engine optimization, more than anything else.
Learn how to write, no matter how hard it may seem at first.
Most wedding photographers will usually claim that the writing aspect of the blog is the hardest kind of skill to learn just yet. The thing is, writing is something that does not occur naturally to most people. It is something that takes more work and effort than usual. You need to make sure that you are able to come up with a substantial enough content for your blog for it to be able to make any kind of sense to begin with. It may take some time before you get the hang of things but it is something that you will eventually learn over time and practice.